Nutrition & Calorie

White Claw Nutrition Facts

White Claw nutrition facts unveil the health-conscious side of this popular hard seltzer. Dive into this article to discover the intriguing balance between flavor and nutrition that White Claw offers.

White Claw, a popular hard seltzer brand, has gained significant attention for its refreshing taste and relatively low-calorie count. This article provides an in-depth look at the nutrition facts of White Claw, including its calorie content, macronutrient breakdown, and other nutritional aspects. Additionally, we explore the history and business side of White Claw to understand its market impact.

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Nutritional Profile of White Claw

Caloric and Macronutrient Content

  • Calories: A 12-ounce can of White Claw typically contains about 100 calories.
  • Carbohydrates: 0 to 2 grams per can, depending on the flavor.
  • Sugars: Generally contain 0 grams of sugar.
  • Protein: 0 grams.
  • Fat: 0 grams.
  • Sodium: Approximately 5 to 20 milligrams per can.
  • Alcohol Content: Ranges from 3.7% to 5% alcohol by volume (ABV).

The nutrition profile of White Claw makes it a popular choice for those looking for a lighter alcoholic beverage option. The low calorie and carbohydrate content, combined with its lack of sugar, fat, and protein, position it as a more health-conscious choice than traditional alcoholic drinks​​​​​​​​.

Special Dietary Considerations

  • Gluten-Free: White Claw is made from a gluten-free malted alcohol base.
  • Flavors and Varieties: White Claw offers a variety of flavors, catering to different taste preferences. Flavors include Black Cherry, Mango, Watermelon, Natural Lime, and Raspberry.

Business and Brand Insights

Origins and Growth

  • Creation: White Claw was developed by the Mark Anthony Group, founded by Anthony von Mandl, also known for producing Mike’s Hard Lemonade.
  • Introduction: The brand was introduced in 2016 and grew tremendously in the following years.
  • Market Impact: In 2019, White Claw accounted for over half of all total hard seltzer sales in the U.S., with a 275% growth in volume sales compared to the previous year.
  • Revenue: The U.S. business of White Claw is estimated to have generated close to $4 billion in revenue in 2020.

Global Expansion and Product Innovation

  • Canadian Market: White Claw entered the Canadian market in 2020, initially offering limited flavors and using vodka instead of a beer base.
  • New Flavors: New flavors, including iced tea seltzers, were introduced in the U.S. market in March 2020 and 2021.
  • Manufacturing Facilities: White Claw is produced by Mark Anthony Brewing, with manufacturing plants in Glendale, Arizona, and Richland County, South Carolina, and a distribution center in Hillside, New Jersey​​​​​​​​.


White Claw Hard Seltzer stands out in the alcoholic beverage market with its low-calorie content, variety of flavors, and gluten-free composition. Its significant market impact and continuous innovation in flavors and products demonstrate its strong presence and popularity among consumers.


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