Fruity Pebbles Nutrition Facts

Fruity Pebbles, a popular breakfast cereal, has a unique nutritional profile. This article delves into the detailed nutrition facts of Fruity Pebbles, exploring its calories, macronutrient composition, vitamins, minerals, and ingredients. Finally, we’ll touch on the brand’s history and business aspects.

Nutritional Content Overview

Calories and Macronutrients

• Serving Size: 1 cup (40g)
• Calories: 160.8 kcal
• Total Fat: 1 gram, which includes:
  • Saturated Fat: 1.3 grams
  • Trans Fat: 0 grams
  • Polyunsaturated Fat: 0 grams
  • Monounsaturated Fat: 0.1 grams
• Cholesterol: 0 mg
• Sodium: 191 mg
• Total Carbohydrates: 31 grams
  • Dietary Fiber: 0.3 grams
  • Sugars: 12 grams
• Protein: 1.7 grams

Vitamins and Minerals

Fruity Pebbles is fortified with various vitamins and minerals:

• Vitamin D: 2.7 mcg
• Calcium: 6.8 mg
• Iron: 2.4 mg
• Potassium: 25.9 mg
• Vitamin C: Provided through sodium ascorbate and ascorbic acid
• Vitamin A: From vitamin A palmitate
• B Vitamins: Including B1, B2, B6, and B12
• Niacinamide
• Zinc Oxide
• Folic Acid

Ingredients Analysis

Fruity Pebbles’ main ingredients include rice, sugar, hydrogenated vegetable oil (coconut and palm kernel oil), and salt. The gluten-free cereal contains less than 0.5% of natural and artificial flavors. The flavor is preserved using BHA (butylated hydroxyanisole). The cereal is colorful, with added colors like Red 40, Yellow 6, Blue 1, and others​​​​​​​​​​​​​​.

Business and Brand Information

Origins and Development

• Introduction: Fruity Pebbles was introduced by Post Consumer Brands on October 20, 1971, featuring characters from “The Flintstones.”
• Cereal Variants: Alongside Fruity Pebbles, the brand also includes Cocoa Pebbles.
• Licensing: The Flintstones characters were licensed for the cereal from Hanna-Barbera (now part of Warner Bros. Animation).
• Evolution: Originally, Fruity Pebbles had flavors like cherry, lemon, and orange. Over time, new flavors and colors were added.

Brand Expansion

• Acquisition: Post’s acquisition of MOM Brands in 2015 led to new packaging styles for Pebbles cereals.
• Diversification: To celebrate its 50th anniversary, Post partnered with Love Your Melon for winter hats and shirts. Pebbles flavors have been used in products like protein powder, ice cream, and more.
• Promotions: Various celebrities and athletes have been associated with the brand for promotional purposes.

Marketing Strategies

• Early Commercials: Initially, commercials featured The Flintstones characters in animated or live-action settings.
• Recent Campaigns: Recent campaigns have focused on choosing between Team Cocoa or Team Fruity, with various celebrities supporting the teams​​​​​​​​​​​​​​.

Conclusion

Fruity Pebbles, known for its colorful appearance and fruity flavors, offers a moderate nutritional profile focusing on carbohydrates and added vitamins and minerals. Its evolution from a simple children’s cereal to a diverse product line reflects its enduring appeal and adaptability in the market.